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Big Medium Sets the Pace for Coolrunning.com
The Cool Running website delivers 4 million pages of training advice and sports news every month: "Big Medium makes everything easy for us."

Any runner will tell you that distance running is equal parts speed, efficiency and endurance -- the same could be said for publishing the web's most popular site for runners. That's why publishers of the Cool Running website picked Big Medium content management software to help them go the distance.

"We add several new links and articles to the site every day," said Cool Running publisher Kevin Molloy. "That used to mean hand-coding HTML in a time-consuming process, but Big Medium has changed everything. We can add or edit articles with the click of a button."

Cool Running is the complete online resource for runners, providing information, services and tools to runners around the world. Over 1/2 million runners visit the site every month, reading over 4 million pages. Big Medium handles the load effortlessly, publishing and organizing articles into over 100 regional and topic-oriented content sections.

"Right from the start, I was impressed by how easy the system was to use," said Cool Running co-founder Dave Camire. "The interface is very intuitive, and there was no learning curve. We picked it up right away."

"Big Medium makes everything easy for us." -Kevin Molloy, Cool Running

World Wide Web, Literally

With writers and editors contributing articles from three continents, Cool Running required a secure, web-accessible publishing system. Big Medium allows Cool Running's contributors to create, edit and publish articles to the website from anywhere in the world, 24 hours a day.

In addition to international borders, Big Medium helps Cool Running overcome borders between websites, too. The software's built in content distribution system allows Cool Running's visitors to post headlines and articles on their own websites.

"I love the idea that our readers enjoy the content so much that they want to share it on their personal sites and homepages," Camire said. "It's grass-roots marketing that helps spread the word about Cool Running."

No More 'Marathon' Design Changes

Cool Running was a beta test site for Big Medium for six months before the software's official release, a time period that included a major design revision and several subsequent minor updates.

"We've had several design changes since our launch in 1995, and they've always been grueling marathons," Molloy said. "But with Big Medium, you just upload a few new templates, and it updates the entire site for you. What used to take weeks or months takes only an afternoon.

"I highly recommend this software for anyone who wants to take the headache out of online publishing," Molloy added. "Big Medium makes everything easy for us."

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