New Google tool to track online advertising.

Check out this new Google beta test on Pay-Per-Action. By integrating this function with your Google Adwords & Analytics Conversion Tracking, advertisers can pay for every action converted, such as a completed lead, a signup, or an online purchase.

This might offer a nice opportunity for contractors to determine ROI on your advertising campaigns in a new way...paying for actual customer leads your site is generating. Our company will certainly test this functionality for our own campaigns and if you're interested in signing up for the Google beta, there's a one-page form at the link provided above.

Sagax Media Unveils Free Marketing for Remodeling Contractors, Challenges Traditional Classified Advertising, Catapults RemodelingInTown.com into Remodeling Scene

Sagax Media is pleased to announce the development and unveiling of RemodelingInTown.com, a premier, free Web location for homeowners and remodeling contractors to find each other. After several successful web development efforts, the engineering team at Sagax Media has rolled out an effective, and powerful portal for homeowners to find and learn about local remodeling contractors.

Driven by the goal of overcoming the tyranny of expensive print classifieds and obsolete traditional advertising, RemodelingInTown.com is the culmination of several years of research and planning. It offers remodeling contractors nationwide an opportunity for free advertising. Moreover, it is easy for contractors to list their services, describe their strengths, and present themselves effectively to interested homeowners.

Gone are the days when a contractor is limited to listing their company name, phone number and slogan, crammed into a small column in an expensive phone book. This system was expensive for advertisers and inadequate for prospective customers who wanted to compare their options. RemodelingInTown.com combines attractive design, easy navigation and the opportunity for rapid growth to create an effective directory for online marketing.

Since its inception on January 1, 2007, Sagax Media has made it incredibly easy for contractors to submit their company information to this directory. The result? Over 50 contractors have already signed up and new advertisers are joining this network on a daily basis. The rewards for these advertisers are remarkable as well. With hundreds of interested customers reaching this site every day, RemodelingInTown.com is resulting in several customer inquiries each day, meaning more homeowners are finding the right contractors and the entire system is free for everyone.

With several development projects in the pipeline, RemodelingInTown.com is definitely a site to keep an eye on. Soon, it will include a Myspace-like network of individual profiles for each remodeling company, rating systems, and many other valuable additions to the already valuable website. In 2007, the site will increase in quality, rise in the search rankings, and deliver remarkable results for those advertisers who arrived early. Visit http://www.RemodelingInTown.com to learn more.

The full release here.

To our clients:

Our vision is to create an elite network - one that conveys credibility and trust in the mind of consumers. We want potential customers to see that your website is part of this exclusive network and immediately trust the quality of services you’ll provide.

Also, we continue developing the our Remodeling Contractors directory, at www.RemodelingInTown.com, with excerpts from our press release located here:

We also want to help you, the members of our network, build relationships with one another. While we are busily promoting your website, seeking out new elite partners, and building out this network, we want you all to be able to communicate with each other. We hope that you can share experiences, collaborate on best practices, and collectively offer us feedback on how we can continue to improve our service to you.

We are pleased to announce that February was our most successful month ever; in terms of the total number of leads we generated, as well as the number of new partners who joined our network, fifteen! We are constantly facing challenges as the Internet landscape is rapidly evolving, but our operations and technology teams are efficient and forward-looking. With this growth and all the positive feedback you have given us, we remain dedicated to our mission of creating an elite network of nationwide home service providers.

As we have built this relationship with our newest clients, one of the most powerful lessons we have learned is that we cannot truly succeed without your feedback and involvement. Our data has consistently shown that our websites perform best when you are actively involved with them, so thank you for your contributions to this project. Just like any team, we succeed when your company and ours collaborate on this website project together. We are pleased to be moving forward with you.