Web 2.0 For Businesses

Here's another article discussing how businesses can capitalize on the power of the web and communicate/interact with potential customers. If the author sounds a bit vague, it's because this ability to engage people can mean some many different things to different companies. The possibilities are endless, and quite frankly, the ability to communicate more easily makes it nearly impossible to know where it will all go. A couple things are for sure...a) people will continue to find better and more useful ways to communicate, and b) companies that take the time to engage these people through whatever new means are available to them will reap the rewards.