Tracking Site Conversions

If you're a contractor, you've probably spent a considerable amount of time trying to track the performance of your various advertising methods. This could be as simple as asking people where they heard about you, or setting up different phone numbers for your different ads, or any other way of tracking your ROI.

With the internet, it's possible to accurately, and immediately, track how your website(s) and various ads are performing. What does this mean? It means you can see where your visitors are coming from, what they're doing when they get to your site, and how well you're capturing that traffic and turning them into leads.

By analyzing your site's performance, you can test different strategies to see what works best. For instance, by simply creating a new banner main image for your site, you might find a significant increase in the percentage of visitors that turn into leads. Or by adding a special seasonal coupon to a certain page and sending targeted visitors there, you might see the same results.

Google has a very robust, simple optimization tool that will allow to gather and analyze site data for your website, so if you haven't already, start tracking your site visitors and figuring out ways to improve your conversion rates!