Google Going Mobile

After months of speculation, Google has announced its plan to expand into the cellular phone industry by offering an open platform called Android that will work with most devices and carriers. In this way, they hope to provide a universal platform that will allow developers to expand their talents (whatever they might be) to mobile devices. So why is this such a big deal? By expanding to mobile users, Google can reach even more users than they currently do through the internet. Here's is an interesting article discussing Google's move and the implications for advertisers and users.