Facebook Unveiling Ad Platform

Well, you knew this was coming...and here it (almost) is. In this article, Facebook founder Mark Zuckerberg discusses their plans to launch an advertising platform designed to allow users to determine what types of ads they display and see. By customizing this function, their goal is to provide relevant, targeted ads driven by peoples' likes (and dislikes), location, etc. In the article, he also discusses how businesses can benefit from having a Facebook profile and interacting with potential customers. This is just another avenue that you can use to reach potential customers, establish a relationship with them, and build your brand.