Friday, April 27, 2007

A Simple Tip To Help Get The Most Out Of Your Customer Inquiries

Through working with home service providers across the country we are always on the lookout for best practices on how our service providers can get the most out of a customer lead. While the number one way to get the most out of a customer inquiry is to always answer the phone, nobody is going to be able to answer 100% of their phone inquiries. One contractor told me of a great way to insure that the potential customer leaves a message, which he says greatly increases his close rates. His voice message identifies their company, apologizes that nobody was able to get to the customer's call, and then offers a small percentage discount off any services they end up performing if the caller is a first time customer and if they leave a message. He said almost every single new customer leaves a message, and that his close rate is great with these customers because they want to take advantage of the discount! Please feel free to leave a comment if you have any other ideas on best practices that you have found to increase your close rates.

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