New Google tool to track online advertising.

Check out this new Google beta test on Pay-Per-Action. By integrating this function with your Google Adwords & Analytics Conversion Tracking, advertisers can pay for every action converted, such as a completed lead, a signup, or an online purchase.

This might offer a nice opportunity for contractors to determine ROI on your advertising campaigns in a new way...paying for actual customer leads your site is generating. Our company will certainly test this functionality for our own campaigns and if you're interested in signing up for the Google beta, there's a one-page form at the link provided above.